Our Turn isn’t here to improve education. Our Turn is here to fight for education justice. Education justice looks like students exerting decision making power for their education. It is students and families elevating what works for them, and resources flowing to support their aspirations. It is students serving as the evidence base. It is the centering of Black, Indigenous, and students of color in data, curriculum, culture, communications, and funding. Our Turn activates the next generation of diverse civic leaders who know what’s possible for all students because they’ve built power in their communities to dismantle inequities through grassroots organizing. In the past few months, our work and members have been recognized by Fast Company, Buzzfeed, The 74 Million, and more.
We are hiring a Manager/Director of Digital Organizing and Advocacy to grow a network of youth activists that are responsive and engaged with campaigns and issues related to our Student Agenda, with a particular focus on moving supporters from online to offline engagement who can then accelerate a youth led movement for education justice. In addition to growing our reach, you will help us deepen and build the support we offer to local organizers, especially when it comes to online organizing and communications. This position will work with the communications team to ensure message and brand consistency across the organization and support web content development and the implementation of digital communication and engagement strategies (email, social media, SMS, and online campaigns).
WHY WORK FOR OUR TURN
We approach our work with the audacity of believing that students have the power to rewrite the rules of education in our country and the humility to know that thousands have come before us in this fight. We know that young people, especially young people of color, have been shut out by decision makers who shape their educational experience and respond by providing transformational leadership development and grassroots organizing experience that flip the traditional power dynamic on its head. Our team is highly collaborative and works with urgency, passion, and — most importantly — a lot of joy. We are looking for strategic, entrepreneurial social justice activists to join us and continue the fight for education justice.
We believe that supporting, developing, and retaining our team is the most critical investment we can make for achieving bold outcomes. To ensure that our team is prepared and excited to do their job with excellence every day, we offer a comprehensive benefits package that includes: a performance-based culture with generous paid time off; flexible working environment; opportunities for internal and external professional development; health, dental, and vision insurance; retirement plan with an employer match.
YOUR GAME PLAN
- Develop Our Turn’s digital organizing and advocacy strategy and infrastructure to grow our reach and deepen engagement with our constituency and the broader public
- Increase activism of Our Turn’s membership through digital actions and email engagement tied into campaigns
- Collaborate with Organizing and Communications team members, including youth leaders, to incorporate digital tactics into campaign plans, identifying audiences, targets, and strategies to support meaningful impact
- Provide training and coaching to support youth leaders and staff with strategies and tactics for effective digital engagement, advocacy, and community building
- Oversee organization-wide email communication, life cycle management, audience-segmentation, and membership engagement strategy via online channels and platforms
- Develop digital mobilization strategies for both reactive and proactive advocacy scenarios and civic engagement with an eye towards growing and engaging new audiences
- Monitor digital space for engagement opportunities and make decisions in real time about to leverage them for effective youth- led advocacy opportunities
- Develop a strategy for the use of online ads to build lists of potential members who represent our target constituency
- Deepen supporters’ sense of identity and involvement with campaigns, including by programming outgoing content on multiple platforms and coordinating digital activists’ participation in amplification programs
- Assist Comms Director in managing digital channels and creating engaging content – including email and SMS alerts, social media graphics, video, etc.
- Oversee website strategy to build awareness of our work and engage key audience
- Advise Chief Growth Officer on strategic use of digital tools and how they enhance or amplify the organizing and advocacy programmatic goals
- Work with the Communications team to design online strategies to build lists, motivate action and, in coordination with press staff, help elevate OT’s online presence
- Understand and apply data analytics related to the campaign email list, website, and social channels to improve the effectiveness of campaigns
- Create regular and purposeful reports on the performance and progress of OT's digital community building and engagement efforts to inform digital advocacy and community building strategy
- Build and maintain relationships with other organizations’ digital staff and key grasstops allies
- Knowledge: Extensive knowledge of organizing strategies and advocacy techniques, digital platforms and online organizing, and building organizational capacity.
- Work Experience: 3 -4 years of digital organizing for issue or electoral campaigns on the local, state and/or national level. Must have designed and led an on-line advocacy campaign previously.
- Skills: Must be able to easily navigate Nation Builder and fully leverage all of the platform's features, or have strong transferable experience with another CRM & advocacy platform as well as social media platforms and social media management systems ( Sprout Social).
- Capabilities: Ability to work across functional areas of an organization and balance playing leading and supporting roles. Easily adapts and remains goal-oriented in the midst of changing circumstances, sometimes on a daily basis. Ability to work inclusively across lines of difference and ensure that the identities and experience of BIPOC youth are centered in the work. Self-directed team leader who takes initiative to design and implement a data-driven strategy with limited oversight.
Salary range for this position is $45-85K depending on experience and a comprehensive benefits package is included.
COMMITMENT TO DIVERSITY
Our Turn encourages individuals of all identities and backgrounds to apply for this position and is committed to recruiting a team that reflects the diversity of our student movement (BIPOC, members of the LGBTQIA community, first generation college students). Our Turn does not discriminate against any applicant for employment because of race, color, ethnicity, religion, gender, sexual orientation, gender identity or expression, nation of origin, disability, age, marital status, military status, or parenthood.
HOW TO APPLY
Fill out an application and upload your resume. Applications will be accepted until the position has been filled and the first review of candidates will begin the week of August 1st, 2021. Please email [email protected] with any questions or requests for accommodations. We’re happy to help! Please visit Our Turn’s website (www.itsourturn.org) for more information.